About Vybrance Labs: Our Story

Born in Austin. Built out of recovery.
Lawrence Whitaker III, co-founder and CEO of Vybrance Labs, seated on the Vybrance studio nature set

Our story

In 2017 a concussion sent Lawrence Whitaker III down a road he did not choose. Light hurt. Noise hurt. Thinking slowed. Hardest of all, he could not move. Movement is medicine. Without it, mind and body drain each other.

Looking for anything that might help him recover, Lawrence found creatine, one of the most studied ingredients in nutrition science. Athletes had trusted it for decades. He saw how many more people it could serve. That belief became Vybrance Labs, founded in Austin with Martin Crowley.

Vybrance is for the athlete and the busy parent, the fitness pro and the woman over 40 hearing about creatine for the first time. Your grandma could use it as much as your cousin who lifts. Clean, effective and good enough to look forward to.

A company you can feel
  • Mission

    Fuel active lives with clean, vegan, sugar-free supplements. Simple support for strength, focus and recovery.

  • Vision

    Build a community rooted in health, authenticity and purpose, so people thrive in every part of life.

  • Values

    Taste as North Star. Design with Intention. Transparency as Trust. Momentum over Perfection. People over Profit.

  • The full dose

    Four gummies carry 5g of creatine monohydrate, plus taurine and vitamin B12. The dose the research uses is the dose in the bag.

  • Clean by design

    Vegan. Sugar-free. Gluten-free. Non-GMO. No artificial dyes. Watermelon, Citrus Mango and Green Apple, all colored naturally.

  • Made in the USA

    Made in a cGMP facility. Third-party tested, every lot. Founded in Austin, Texas. Also on Amazon, Target.com and TikTok Shop.